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What is Y&R Group
Young & Rubicam (Y&R) Group is a global advertising agency network. All the agencies are owned by WPP plc.
The group’s operations are structured in three geographical regions: Asia, North America and Europe.
Young & Rubicam, Limited (Y&R) was founded in 1977 by Y&R’s international CEO David Abbott and his team.
Now the group employs more than 14,000 employees across 100 offices. Y&R Group has a presence in over 130 countries and operates in eight core business areas: digital media, community and public affairs advertising, creative design and experience, direct marketing and data analytics.
Y&R Group has subsidiaries such as Y&R Brands, Wunderman and Y&R AdSource.
In its latest financial year, the group posted a total revenue of $2.9bn (£1.88bn).
The media and marketing communications industry is expected to grow at a CAGR of 7.3% during the 2013-2020 period. [/ARTICLE]
Who are the key players at Y&R Group
The key players at Y&R Group are: Young & Rubicam (Y&R), holding company
Kramer (ad agency)
Kramer has over 1,500 employees and offices in the following countries: Austria, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Hungary , India , Ireland , Italy , Japan , Korea , Netherlands New Zealand , Poland Portugal , Russia South Africa Spain Sweden Switzerland The UK and the US. Kramer was named “Best Advertising Agency in the World” by Adweek in 2005
BBDO (ad agency)
BBDO has over 7,500 employees and offices in the following countries: Argentina, Australia, Belgium, Brazil, Canada, Chile
The UK , France , Germany , India , Japan , Mexico Korea
Y&R Brasil
Y&R Brasil was founded after a management buyout of Y&R South Africa. Currently, Y&R Brasil has 14 offices in the following countries: Argentina, Australia, Brazil , Canada, China , Denmark , France , Germany India , Indonesia & Mexico
In 2010, the 5th Y&R Achievement Awards was presented to the agency’s top five individuals: Claudio Abbagate (COO), Christian Bäumler (global CEO), Sarah Barry-Walsh (former chief of staff), José Freitas Neto (former president) and Raul Rodrigues dos Santos (former CEO. One of the most important events in the agency’s history, it was also the first time that Y&R Brasil presented its awards to the top three executives in creative categories.”
Source: “young & rubicam group;
adweek.com/awardlog/archive/2010-05-03/the-top-three-leaders-ofyoung-rubicamgroup.html#
TITLE:Who are the key players at Y&R Group
What services does Y&R Group offer
Y&R Group has been providing its clients with advertising services since 1876.[1] Y&R Group is one of the world’s leading advertising networks. It provides a range of media and creative services, marketing communications and sales support (including distribution and pricing), to companies in the following markets: Austria, Australia, Belgium Brazil, Canada , China , Denmark , France , Germany , Hungary , India Mexico Netherlands New Zealand Poland Portugal Russia South Africa Spain Sweden Switzerland The UK USA.
The company is divided into five divisions: Healthcare, Technology based services and Digital, Media, Creative and Production (CPG). In the CPG sector Y&R Group works with the global and local brands of its clients in order to develop creativity that will make their brands stand out.
Y&R Group has been named Advertiser of the Year four times in a row by Adweek. Y&R Group’s Digital team takes care of the digital advertising campaign for its clients. Y&R Group has also been in charge of media planning and buying for about 500 brands in the US market.[2]
Y&R Group has developed projects with Hewlett-Packard, Nestlé, Tata Motors, Sun Microsystems and BSNL.[3][4] Y&R group has been providing media services to India’s leading private banks and finance institutions. It has also developed a multi dimensional media campaign for the Post Office.
In April 2015 Y&R Group won the Planning and buying mandates for the prestigious India Today Woman Summit Awards.[5]
How has Y&R Group grown over the years
Y&R Group’s advertising network grew out of McCann Erickson in the early 1980s.
Y&R and Leo Burnett merged in October 1993. The agencies of Ogilvy & Mather and Grey Advertising were added in 1995, forming a division called O&MY&R Network Services. A year later, Y&R merged with BBDO to create a global network called Y&RBBDO. In 2001, the name was shortened to Y&R. The agency also became a holding company through which majority shares of various other agencies, including J. Walter Thompson and Young & Rubicam, were acquired.
Other acquisitions and joint ventures have increased Y&R Group’s market share in some areas. In August 2005, the group acquired BBDO Worldwide (formerly known as Bates Worldwide) in a deal that valued the agency at US$2.7 billion. It also purchased the brand names of British advertising firm Young & Rubicam (Y&R) and Doyle Dane Bernbach (DDB London) in 2009. It was estimated that the acquisition, which gave Y&R a 45% global leadership position, would enable it to exceed its target of US$8 billion in annual domestic ad sales by 2010.
The advertising agency has more than $4 billion in annual ad sales worldwide and is led by chairman David Droga, who previously worked with DDB Paris. Y&R is headquartered in New York City and operates 9 offices in the US, the UK, Asia and Latin America.
