Introduction: What is a YouTube Channel and Why is it Important for Creators?
We are in a era where you need to access and update content regularly, whether it’s for your blog, website or business. With YouTube being the second most used search engine after Google, people are using it to find the latest information. Having a channel allows you to have more control over your content. You can post a video at any time, even if it is not related to the day’s theme or blog post. This means you can upload videos about anything and not miss out on the opportunity to attract new viewers.
When a visitor first comes to your channel, he/she will see an empty page with just the channel title. For example, the following screenshot is what I saw when I first visited my channel:
Video: YouTube Channel Appearance
In order for people to view videos in your channel, they need to get access to your content by subscribing. This is not difficult but takes time and patience from the viewer’s side. The first way to invite your viewers is through the YouTube channel settings.
First, visit: https://www.youtube.com
Once there, click on the Edit Channel link located at the top-left corner of the screen:
Video: YouTube Channel Settings and Inbox for Creator
In this video series we will talk about various settings and functions you can use to optimize your channel for maximum visibility.
Note: The content of the channel’s inbox can only be seen by the channel owner. As a viewer, you can only see your own inbox and message notifications.
Once in your channel settings, as we did for our previous example, then click on the Advanced link at the top:
Video: YouTube Channel Settings – Google Plus Page and more! (NEW)
How to Choose the Best Channel Name for Your Audience
You don’t want your audience to be confused by finding a channel with an irrelevant name. It’s also important for you to choose an appropriate name for your channel, as it will be noticed by others. As a creator, you can shop around for the best channel name based on your needs. You should be able to find a name or channel that is short, creative and appealing to your audience. The best way to do this is to think of the most catchy name that you can come up with. If you cannot think of one, then go to the YouTube Creator Academy and search for ‘best channel name’. You can also use other suggestions provided there. Here are some examples to give you an idea:
1. “Click here for the latest video from John Doe”
2. “Click here for more video from John Doe”
3. “John Doe’s YouTube Channel”
4. “JohnDoe’s YouTube Channel”
5. “JohnDoe on YouTube” or…
6. “JohnDoeVids” or…
7. “JohnDoe217” or…
8. “JohndoeVideo” or…
9. “GladIsHere” (in reverse) and…
10. “GladIsHere” (text is spelled backwards)
Create a Private Account & Choose Safe Settings
When setting up your personal channel, make sure to use a username that is meaningful to you. Avoid using your own name or that of a close friend or family member. Add a good luck message in the area where you input your URL. When creating your channel, provide a descriptive name that is relevant to your audience and not just to you. If you are asked whether you want to add videos automatically, choose the option ‘every day’ as it will help ensure that you don’t miss out on great content. You can also have a backup channel that you can use if the main channel becomes inactive for any reason.
Conclusion: Start Building Your YouTube Channel Today
YouTube has a great selection of over a billion videos that you can use to promote your brand or product. If you have an interest in creating and uploading video content, this is the right place to start. The best way to start your channel is by creating good quality videos and engaging with your audience. Always provide valuable information that is relevant to the day’s theme or blog post. Once you have some experience, then you can think of ways to improve your channel and expand its reach. You can always use the platform to promote your brand and build a following. These are some of the tips that will help you start and grow your channel. If you have any questions, do not hesitate to let us know in the comments section below.
About the author/contributor:
This article was written by a Digital Marketing Pulse member. The views expressed in this article may not reflect the views of Digital Marketing Pulse. The original content of this article is published here with permission from Digital Marketing Pulse and can be found here. © Digital Marketing Pulse 2011-2017 – All Rights Reserved. Digital Marketing Pulse is an online community committed to providing you with the best techniques and resources for Digital Marketing education. Join us today to receive our digital marketing updates!
PASTE BODY OF TEXT HERE (in case your article is longer than published article: can use CTRL+A and then CTRL+C to copy all text)