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Structured Data: What Is It and How Can It Benefit Your Business?

cecileparkmedia by cecileparkmedia
May 12, 2022
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Table of Contents

  • What is structured data and why do corporations use it only
  • How does structured data help businesses
  • The benefits of using structured data for business efficiency and productivity
  • Examples of how structured data has helped businesses succeed
  • How to implement structured data into your business model

What is structured data and why do corporations use it only

Structure keeps information consistent and organized, from the smallest tasks to the largest projects. This helps corporations record the same data in all of their computer systems. One example of this would be a product’s weight, cost and color using the same units.
Structured data is like the human version of structure. It can help you organize your thoughts to form an argument in a persuasive letter or paper. A good introduction should have at least one sentence that answers the question “Why do corporations use only structured data?” In order to answer that question, we need to first talk about what exactly structured data is and why corporations use it only.

corporations use only structured data
corporations use only structured data

How does structured data help businesses

Structured data is simply data that has a common meaning for everyone. For example, if you are at the grocery store and you want to buy a loaf of bread, you ask which breads are on sale. If each employee had to create their own list of breads on sale that would be very difficult for corporations. The same holds true for e-mail or web pages. With a common set of terms, everyone knows what to expect from the data and how to use it. For example, the information store on the web is a collection of billions of documents. Each document has its own way to describe that data. Because of this, it is difficult for computers to gain access to all the data. For example, if you have a recipe it may give step by step directions on how to cook rice. However, if someone wanted to use this document for a cooking site it would be difficult for them because they may not know what ingredients or utensils are needed and how long things need to cook. With a commonality or structure, like in the above case, of a recipe ingredients, utensils and cooking times are standardized.

corporations use only structured data
corporations use only structured data

The benefits of using structured data for business efficiency and productivity

Using structured data throughout a corporation can make it easier to understand each business unit. More importantly, it makes the data more useful, which ultimately results in better business processes and higher productivity. For example, if you know what fields you need in order to find information about a customer, you can easily find their information and make a quick action. If, instead, the field names are different throughout the business, tracking down what you need may take much more time.
This is particularly true in today’s data-driven environment. Companies that use structured data on a regular basis produce better results than those that don’t. The challenge for most businesses is finding the resources to get it up and running. It doesn’t have to be that way. With the right tools, companies can build a comprehensive structure quickly and easily, then start reaping the rewards of structured data use.
What is Structured Data?

corporations use only structured data
corporations use only structured data

Examples of how structured data has helped businesses succeed

When you use structured data, the data is more easily understood and shared. It is also easier to get together different groups of people to create new applications for your business. For example, if you have a set of standard terms for your data (for example, a term for customer names), you can simply plug in the data. It can save a great deal of time when creating new applications. That’s because you don’t need to worry about defining all the data. Also, structured data helps to standardize your data. Once you have it set up, any future changes are much easier and quicker than if you don’t use structured data. [1]
When a business uses structured data, it is more efficient for the business to manage its own information. That’s because companies and organizations that use structured data can share their information quickly. That boosts their competitiveness in today’s highly competitive market economy (e.g. Big Data, etc).
The use of structured data helps to keep a business compliant with government regulations and tax rules. That means that a business can save money and time by navigating the process of collecting tax information (e.g. VAT, etc). Also, it makes it easier for a business to comply with all the regulations and rules that are in place (e.g. GDPR, for example). It helps the business to handle all of these regulatory changes quickly and easily, while also reducing costs.

corporations use only structured data
corporations use only structured data

How to implement structured data into your business model

While this may sound complicated, it is not. You can standardize the format of your data by using the same practices that you have used before in other areas of business. For example, if you decide to use a common field name throughout your business units, you need to do it in a way that makes sense to each business. In some ways, it is a lot like standardizing the way you code web pages. This article is an introduction to structured data, not the details.
Google is trying to create a new standard for all indexed content so that it can include it in their results. This is similar to the way that internet protocols (HTTP, FTP, etc.) were created and standardized. In addition, Google’s mission is to organize the world’s information. You can read more about this at Structured Data on the Official Google Blog.

corporations use only structured data
corporations use only structured data
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