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What is rpx and what does it do
RPX is an open-source, cross-platform codec that primarily provides video quality and performance enhancements. RPX was designed to be a free alternative to the commercial H.264 codec, which is widely used in streaming media applications such as Live Video Streaming, IPTVs and Video Conferencing. RPX was developed by the Internet Video Codec (IVC) project, a collaboration of leading technology companies, including Google and Intel.
RPX has been open-sourced and is available for download at: http://www.ivc.org/projects/rpx/
RPX Homepage: http://www.ivc.org/projects/rpx/
What is RPX and how does it do it?
How to use rpx to your advantage
RPX is already integrated into several video and media applications, including Google Chrome, Firefox among others. For example, when you play your video in a browser that supports the Unity Player, it will pass the video through rpx. However, if a browser does not support rpx, the video will still be played using a standard codec. RPX can also be used to replace old-fashioned codecs and still provide better audio and video quality.
However, rpx cannot replace codecs from Apple and it’s a pity that Google Chrome can’t play the video in any web-browser. This is because Google Chrome relies on VP9 as a video codec. A video stream encoded in VP9 typically falls short of the “baseline” quality set by the WebM project. In particular, Apple’s H264/MPEG-4 AVC codec provides similar or better results than VP9 for this purpose.
Benefits of using rpx
Today, streaming media applications deliver video over the Internet by encoding it into a single, standard format that all browsers can play. This encoding process is CPU-intensive and requires a lot of processing power and memory. RPX drastically reduces the amount of data needed to render a given video, which will help increase playback quality at lower bit rates. Implementing RPX will enable the Internet to deliver higher quality videos at faster speeds, while still using the same infrastructure to send data.
RPX will also make it easier for people to watch the video content that they want, without waiting for a new version to download. Since the entire video is not encoded and then downloaded initially, users will be able to start watching it before the entire video has finished downloading. RPX supports faster rendering speeds because viewers will only have to download minor updates as network conditions change.
How to create an effective rpx campaign
With the rapid expansion of RPX, market adoption is dependent on how well organizations understand what it takes to implement RPX and how to effectively use the technology. By combining their experience in dealing with media, integrators will benefit from ultimately maximizing the value of their investment, thereby delivering a positive ROI.
Each distributor, such as a player and retailer, has different profit models and different ways of measuring their success. Some distributors are very aggressive with their sales team, while others are more cautious. However, every distributor needs an effective marketing strategy to drive retail customers to them. This requires an understanding of the primary objectives that need to be accomplished and how RPX can help you achieve them. Here are some primary objectives and how RPX can help meet those objectives:
Drive new sales: RPX drives new sales by providing a tool that compares the price of your products versus your competitors’. By using RPX, you can provide compelling information to retail partners that will increase their sales and drive consumers to purchase from your store, rather than from a competitor.
