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Mighty Networks is a social media platform designed for businesses, organizations, and professionals.
A popular social media site with an impressive, diverse customer base. The app has been shared in TechCrunch and featured in Forbes. This is a remarkable feat for a company which only launched in June of 2014.
The app provides a platform for users to post any kind of media– text, image, and video. Users can share their content on the network from their phone or computer. Once a piece of content has been created, it is sent out to the individual’s Mighty Network (i.e.: followers) with the option of “boosting” it for a fee. Clicking on popular content allows users to download it or share it from their own networks. There is also an option to upload content that is not stored on their own network, either as a photo or a video.
While this may seem like a somewhat simple app, the success of Mighty Networks demonstrates that users are willing to pay for any type of media. The app has been downloaded about 100,000 times since its launch, at a rate of about 100 downloads per week.
Kajabi is a content marketing and online course platform.
Kajabi was created to facilitate the delivery of online courses. It’s a “backend” solution for those who create, edit and manage online courses. Certified users can build an unlimited number of courses for access by specific users and can utilize seven different types of built-in templates. This is just the beginning of an incredibly well-rounded platform.
Content Marketing
Kajabi is ready-made for blogging and building a brand. For those who don’t have time to create blog posts, Kajabi offers a content creation service that will produce and publish fresh content, as well as manage SEO. There are more than 20 different blog post templates that can be easily adapted to fit your brand. What’s truly remarkable is the number of different ways you can monetize the content produced by your team.
Revenue Streams
Mighty Networks is better for businesses that want to create and manage private social networks for their employees or customers.
Mighty Networks offers three levels of accounts: free, standard and premium. The free version is optimized for advertisers and small businesses, giving priority to brand awareness over features. The standard account offers a wide range of features for businesses with a continuous flow of content. The premium account offers business tools like tools for advertising, user management, promotion and support (Mighty Networks, 2016).
With Mighty Networks, account creation is a simple affair. Upon creating their free account, users are asked to enter the social network’s URL and password. The URL and password are in addition to the business’ existing domain name and even email addresses. This ensures that those who have signed up for the social network can also be reached when signing up for another service from the same company (Mighty Networks, 2016).
When creating a free account, Mighty Networks changes all user profiles by algorithm. This means that a user’s name, bio and other details are not up to them. The algorithm is programmed with a name generator based on famous people. Users can change their name, bio and profile picture once they have upgraded to the standard or premium account (Mighty Networks, 2016).
Kajabi is better for businesses that want to create and sell online courses.
Kajabi offers three types of accounts: basic, pro and agency. A basic account allows you to set up an online course without any extra features. The pro account adds a range of useful features including live streaming for events, email marketing and advanced reporting (Kajabi, 2016). Kajabi has also partnered with some of the most respected education providers to add additional features (Kajabi, 2016). The agency account caters to large organizations that require custom solution design, dedicated project management and a team of experts to manage multiple accounts (Kajabi, 2016).
Kajabi’s pricing is reasonable. They offer only one pricing plan which gives you access to all features. This plan has three tiers based on the number of users that access your content: 1-10 users ($250), 11-50 users ($525) and 51+ users ($675).
Kajabi is easy to use. You can quickly create an online course in less than 10 minutes by just filling out a simple form (Kajabi, 2016). This form will walk you through each section that you need to complete your course.
Mighty Networks has more features than Kajabi, but Kajabi is cheaper.
Both Kajabi and Mighty Networks offer a free account for new users. Kajabi’s free option offers one course per user, unlimited courses, and unlimited participants, three lessons per course, five offline participants and a total of seven streams. Mighty Networks offers one course per user, unlimited courses, and unlimited participants, three lessons per course, 10 offline participants and a total of 20 streams (Kajabi, 2016; Mighty Networks, 2016). Kajabi offers a free plan with a total of five streams and Mighty Networks offers a free plan with a total of 20 streams.
Kajabi allows you to sell courses, memberships and products with their platform. The fee structure is based on number of courses sold per month, pricing ranges from $29-$499 per course, depending on the number of users (Kajabi, 2016). The Kajabi platform is known for its streamlined user experience, it is ideal for users who want complete control over their content. The platform is only available as a monthly subscription, no one time pricing options are offered, however all features are included in the price.
