Table of Contents
Introduce the software and explain what it does
Whether it is a desktop application or web-based, software that manages back office functions usually offers the capability to process incoming sales orders and manage stock. This software is designed for those who work in wholesale or retail businesses which require an online system for managing inventory, products, and other goods. Additionally, some programs can also provide a manual entry option for adding goods at locations without internet access. The software can be designed as a simple point-of-sale system that scans items in and registers them in a database. Or it can be more sophisticated and support scanning products at the POS and being able to customize what is recorded for each item based on data about the item or about its price. In some systems, the salesperson may have access to the back office and send messages ranging from appointment reminders to customer correspondence.
These programs are especially beneficial to businesses that require a lot of inventory management as they typically allow for more efficient use of data and information. They also help make the overall structure of a business more efficient and effective in its performance. There are a number of plug-ins available for many back office software packages which can add to the functionality without creating additional cost.

Outline the benefits of using the software
A major benefit of using the software is that it allows the business to collect customer information. The software will handle this job automatically, saving time and money. This information can be used for targeted marketing or for gathering comparative customer statistics. Additionally, reporting features make it possible for managers to track sales and field sales figures easily. Another benefit of using the software is that it creates a data base system that can be accessed from anywhere with telephone access at any hour of day or night, simplifying inventory management and tracking trends in customer needs and sales activities. In some cases the software provides for export of data such as printing reports, sending out messages, or storing new data in a specific location. These features make it possible to integrate the back office function into other retail devices that accept cash transactions such as cash registers or point-of-sale devices. The software is also very easy to use, enabling employees to learn the system and become familiar with it in a short period of time. Additionally, many retail businesses cannot afford to hire additional management staff or purchase extra cash registers or computers to handle back office functions, but they can afford the software.
Optimum functionality:
Show how easy it is to set up and use
The software is designed for ease of use, but setting up the back office function may require additional hardware. Most systems can be installed on a desktop computer and will interface with other devices such as cash registers. Depending on the system, users will either have access to online help or a user manual that explains how to set up and use the system.
The Software:
The system comes with the back office software. Depending on the system, it may also come with an internet browser. The online help will give instructions on how to set it up and use the back office function. The workstation should be a computer with a minimum of 2 gigabytes of ram, and 250 megabyte hard drive space. If a user is installing the software on a computer that already has an internet browser, they will also need to install Adobe Acrobat Reader.
Additional Hardware:

Share a few case studies or customer testimonials
For example, A major retailer had a network of stores that were not all linked to each other. The company wanted to install software that would allow salespeople in different locations to access information about inventory and ordering. Each store could access the software, which saved time and money. Costs associated with not having the inventory control software were high. Even though doing without was cheaper, the business did not want to see a loss of profit. Starting from this case study, share how easy it is to use the software and what other benefits it provides to the retailer.
In another example, a factory that produces expensive customized equipment wanted to use its time and money more efficiently. The business needed to take accurate measurements and create the highest-quality products possible. The manufacturer did not want to hire new employees to do the measuring because it was too expensive and inefficient. A software company created a program that made measurements more accurate and faster. The automated measuring software was less expensive than using an employee for the job, which meant higher profits for the company and flexibility for its employees.
Include a description of what the business will gain from having the software. You can also talk about how much it costs to use the software. It is also a good idea to include what similar businesses should expect after using the software.

Offer a free trial or discount for readers who want to try it out for themselves
For example, The software vendor provides a free trial version that users can access and try out for several days. The user will then have the opportunity to purchase the licensed version of the software at a low cost, after deciding whether the software is right for the business. The vendor recommends that the user ask for a discount if the software is not exactly what the business needs, but it will be able to fulfill most of its needs. Taking this opportunity to provide a customer-oriented service will help to win customer loyalty and encourage sales.
Other free software offer discount for first time purchasers. For example, the vendor may provide a coupon code that allows the user to buy the software at a reduced price. The user can enter the code during the ordering process and receive a substantial amount of savings on the purchase. The vendor may also provide other incentives such as reward points that can be used to purchase additional items at discounted prices or invites to special events designed to generate interest in their products.
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