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Introduce Murphy O’Brien, the company’s founder
Murphy O’Brien PR is a Toronto-based public relations and communications firm that specializes in marketing, media relations, communications strategy and brand development. Murphy O’Brien was founded by Patrick Murphy and Lisa O’Brien in 2000. The agency serves clients in a variety of sectors, including consumer goods, fashion, entertainment, lifestyle and publishing. Clients include Adidas Canada, Cadillac Fairview, CTVglobemedia, OPI Products and Silbo.
Murphy O’Brien is one of Canada’s leading PR agencies, according to AgencyReport.com’s listing of the top Canadian public relations agencies. Murphy O’Brien was ranked No. 10 on the list for 2010, an improvement from its No. 13 ranking in 2009. In addition, Murphy O’Brien’s work for Adidas was recognized as one of the top ten campaigns of the year in 2010 by AgencyReport.com
Share the company’s mission and values
We are proud to work with a variety of clients in a variety of industries. The goals and values that drive our work include: integrity, honesty and transparency. We are dedicated to our clients and their success and we take great pride in being a trusted partner to our clients.
The company’s mission is to provide value-added solutions to clients. The values are: honesty, integrity and transparency.
We are a small, five-person team that has been serving our clients since 2011. Our goal is to ensure that we provide the best service and highest quality products available – and at the most competitive prices possible – with a dedication to delivering timely and accurate results.
The company’s values are: integrity, honesty and transparency.
Our mission is to help clients achieve their goals by providing high quality work in a timely manner. We accomplish this through our team’s hard work, dedication and perseverance.
Our mission is to provide the highest quality services to clients in a timely and accurate fashion. Our goal is to ensure that our work meets or surpasses client expectations every time.
Discuss the firm’s areas of specialization
In 2010, Murphy O’Brien was named one of Canada’s Top 100 Communicators by Canadian Business Magazine. Our areas of specialty include fashion and entertainment, food and lifestyle, government relations, corporate communications and digital/social media strategy. We work with companies and organizations to launch new products and brands, develop communication strategies, promote entertainment and cultural events, support corporate social responsibility initiatives and create compelling digital content. We also work with organizations on government relations activities including government relations plans, stakeholder engagement strategies and communications programs. Our clients include Canadian and international companies, non-profit organizations and associations of all types.
“murphy o brien” : “When we work closely with companies, it allows them to tap into our knowledge of social media and brand development as well as access to a network of PR experts across our various practices. It’s a great way for us to add value and distinction to our clients’ communications plans. We really like that symbiotic relationship.”
Highlight some of the firm’s recent projects and case studies
To engage in marketing, advertising and public relations, businesses need to tell their story. This is the role of a public relations agency. A PR firm works with you to develop your story and craft the tone of your message. Murphy O’Brien’s recent projects include: A media strategy for the rebranding of Cirque Du Soleil’s Michael Jackson show. A live multimedia event for Holt Renfrew to celebrate their 150th anniversary. A media relations program for LUSH Cosmetics to support the launch of two new products. Promotions and communications support for Toronto Fashion Week, including media relations, social media activities, promotional marketing materials, and a to-be-announced event. A media relations program for the International Brotherhood of Electrical Workers to support their business efforts in the United States.
As part of our integrated public relations services, we develop your story and craft the tone of your message. When it comes to telling the tale, there is no replacement for a seasoned PR team with a solid record of achieving results. Murphy O’Brien’s clients are among the most recognized brands in the world.
The PR firm founded by sisters Cate and Marie Murphy launched in December 2007 from a 10,000-square-foot space on Bloor Street West. Since then, we’ve raised our profile with a roster of clients including BlackBerry, IBM Canada, BlackBerry PlayBook and Zulily – not to mention our recent projects with Cirque du Soleil and Holt Renfrew.
Follow Murphy O’Brien on Twitter: @MurphyOBrien
LINKS: Murphy O’Brien Website: http://www.murphyobrien.com/
Facebook Page: http://www.facebook.com/MurphyOBrienPR?fref=ts
Offer readers a glimpse into the company’s team of experts
Murphy O’Brien is a team of 10, including the founders. Coming from journalism, public relations and communications, the firm’s professionals have many years of experience. Our professionals are seasoned communicators and experts in their fields. The fact that we are small allows us to provide personalized attention to our clients. Our professionals include: Patrick Murphy : Founder and President. He has more than 15 years of experience as a communications professional, including more than 10 years in Canada’s public relations industry. Lisa O’Brien : Founder and Vice President. She has more than 14 years of experience as a communications professional. Twenty years ago, Lisa was a member of the first Canadian Olympic Curling Team to win Olympic Gold. She also believes that there is still a place for public relations in a world of corporate PR. Heather Saunders : Founder and Director. She has more than 10 years of experience as a communications professional. She received her Honors degree in English at the University of Alberta and has been a member of its Faculty Senate since 2006.
Sandra D. Lee : Founder and Director; Head of Strategy, Communications & Training; and Practice Leader, Public Relations & Social Media . She has more than 20 years of experience as a communications professional. Sandra’s clients include Canada Post and Aird & Berlis. Sandra has a Master’s Degree in Communications & Public Relations from the University of Texas, and she is currently enrolled in its Doctorate program. Gord Robertson : Founder and Director; Practice Leader, Public Relations, Media & Digital Strategy , and Chief Digital Officer . He has more than 15 years of experience as a communications professional. Gord’s clients include Novartis, Canadian Pacific Railway and Maplesoft Incorporated. He has a Bachelor’s degree in History from the University of Western Ontario, and was awarded a Distinguished Alumni Award in 2011.
