What is performance marketing and how does it work
Performance marketing is a popular and efficient methodology for companies to identify, measure and improve the results for the digital strategy. It is also a form of marketing in which companies pay only for the specific outcomes they want.
The benefits of performance marketing for businesses
Performance marketing allows companies to measure the effectiveness of the digital marketing campaign and determine areas of improvement. Once the campaign has been perfected over time, performance marketing allows companies to identify new ways to improve the performance of their campaigns.
EyeView Digital, a digital marketing agency that works with media, technology and advertising companies, conducted a study to determine the effectiveness of performance marketing. According to the study, companies can see an average 78 percent increase in leads from performance marketing. EyeView Digital also experienced a 280 percent increase in leads by switching to performance marketing last year.
Performance marketing allows companies to track individual customer behavior and preferences over time through cookies. Companies can then target customers who are more likely to make a purchase based on their behavior, habits and preferences. Companies can also determine which areas of the website are most effective and make changes to those areas.