What is an Instagram influencer and how do they work
An Instagram influencer is someone who has a large following on Instagram and tends to have access to the latest trends. Influencers make it their business to be attractive or interesting enough that they’ll be followed on social media. They’re sometimes also called micro-influencers, because their audience is smaller than the little blue bird’s. Influencers get to know the ins and outs of social media marketing, and have followers who trust them. Working with them lets brands show off their products in a way that feels more authentic, because influencers are trendsetters who can also provide reviews that feel trustworthy. Influencers often choose products to feature on their feed based on their personal interests.
This article was written by: George Friedman
Active in the following domains: Art, Culture, Economics, Health, History, Science and Technology and Sports. Adjunct Professor of Philosophy at the University of Texas at El Paso. Co-founder of Geopolitical Futures and The Geopolitical Report as well as founder of Stratfor Publisher of The Middle East Quarterly and The New Arab Debates and International Crisis Group. Formerly at the National Intelligence Council under presidents Ronald Reagan, George H.W. Bush and Bill Clinton as well as Deputy Director of the U.S. State Department’s policy planning staff under George P. Shultz
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How to become an Instagram influencer
You can’t become an Instagram influencer. You have to work hard, and put time and effort into building your followers before you get to reap the rewards. You’ll never achieve it overnight, but you’ll only ever need about 10,000 followers to start. If you wish to be an influencer or become one, then continue to read the things below:
1. USE PICTURE OR VIDEO POSTS
Instagram has other options, such as video and story, but picture posts have proven to be the king of the social network. You’ll want to use pictures or videos if you want to increase your following. Videos are great for how long they can last, but don’t bother with these if you’re new to Instagram. For pictures or videos, you’ll want to make sure that your subject is interesting and that you’re attracting a lot of attention toward it.
2. BE ORIGINAL
People love originality and creativity, so if you can do something unique, then you’ll have a lot of people’s attention. Don’t be too obsessed with trying to be original or creative, though. You’ll want the attention, but not in an annoying way that no one seems to like at all. Be careful so that your followers don’t go down any time soon for being too “out there.”
3 . USE YOUR COMPANY’S ACCOUNT