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What is customer-io and what are its features
Customer-IO is an in-depth suite of data analytics for the customer experience. Our software captures data from touchpoints across channels, and then transforms it into valuable insights through industry-leading analytics and segmentation. With Customer-IO, you can monitor, measure and optimize every significant touchpoint of the customer journey and create a deep understanding of the role of customer quality in revenue generated from each user.
https://www.linkedin.com/company/customer-io/
The company website is https://www.customer-io.com and the company is located in London, United Kingdom
Slideshare is https://slidesha.re/62eY
LinkedIn is https://www.linkedin.com/company/customer-io
Twitter is https://twitter.com/customer_io?lang=en
Facebook is https://www.facebook.com/customer-io?fref=ts&ref=br_tf
YouTube is https://www.youtube.com/channel/UCc5K8jnAx1M2mHegm_Rd-gw
About the speaker: The speaker is the business development manager of Customer-IO, Brian Finnigan. He’s on the speaker’s line at: +44 (0) 794 707 1660.
How LinkedIn uses customer-io
Customer-IO is a comprehensive customer insight platform that helps the company understand their customers through an intelligent analysis of data from behavioral, transactional and survey responses. By integrating Customer-IO with Salesforce, the sales teams can access real-time customer data and make informed decisions about building relationships for the most relevant leads. The enhanced data quality and analytics helps the sales team to focus on the most valuable customers and avoid wasting time with less qualified ones. This ensures that the sales team only focuses on the most important leads, resulting in better productivity and higher revenues.
LinkedIn’s customers include 125 companies with more than 1 billion total members and 2.1 million active companies on LinkedIn. On a daily basis, these companies need relevant information to connect with their target audience. With Customer-IO, LinkedIn gives premium features to customers such as professional publishing, sentiment indexing and sharing data insights to help them effectively reach out to their targets and generate brand engagement.
LinkedIn uses Customer-IO to power its solutions for customers. Some of these solutions include:
Integrating customer-io with LinkedIn
With Customer-IO integrated with LinkedIn, marketing professionals can use the social network’s insights to identify more relevant connections and engage them in a more targeted manner. As a result, businesses will get a richer understanding of their customers. With this, they can make better-informed decisions and take better action.
LinkedIn is the largest professional network in the world. More than 468 million people use LinkedIn to connect with colleagues and over 9 million companies have LinkedIn Company Pages to connect with customers.
LinkedIn provides access to more than 433 million of its users’ contacts, enabling businesses to find new prospects and create targeted messages that resonate with customers. Companies that leverage this data are able to build stronger relationships with their current customers and acquire potential new ones.
LinkedIn offers the following solutions for customer relationship management (CRM) marketing:
-LinkedIn Lead Accelerator helps companies get leads and improve marketing performance. The solution:
What to do if you’re not getting enough leads from LinkedIn
If you’re not getting enough leads from LinkedIn to turn into real customers, then you need to change your approach. Stop relying on cold calls or sales emails to get in touch with prospects, and start developing relationships with them through the LinkedIn platform. By working on the quality of your leads, you’ll get in touch with higher-quality customers and make more money. This article provides a step-by-step process to help you do that.
1. Find out who the most influential people in your industry are and follow them on LinkedIn.
Find out who the movers and shakers are in your niche, and then go search for them on LinkedIn. Join their network on LinkedIn, view their updates, and engage with their content by liking it or providing a comment on it.
When you start engaging with their content, they’ll become aware of it, and when they look at your profile, they’ll see that you’ve been following them. Whenever they have an opportunity to connect with you, they’ll be more likely to accept the invitation.
2. Follow related profiles in your industry.
Examples of how businesses are using customer-io to get more leads
Lead generation through LinkedIn has been hugely effective for companies such as Hubspot and GrowBiz Media, who have seen huge increases in revenue due to their use of Customer-IO. Hubspot implemented Customer-IO within its sales and marketing teams and increased traffic from 350 leads per month to 1,340 leads. GrowBiz Media implemented Customer-IO within its sales team and saw a 19% increase in qualified leads, resulting in an 18% increase in revenue.
The following are real examples of businesses who have used Customer-IO for Solopreneurs to drive business through lead generation:
From a Blogger to a Business Developer for Hubspot
http://chrisford.me/blog/2013/9/let-the-resistance-be-delightful
GrowBiz Media based in San Diego, CA, has been able to increase sales for about 20% of its clients. The company’s Sales Executive, Chris Forder, was pleased to see the level of engagement from his company’s leads, who have started using Customer-IO to provide feedback and information about their products.
