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What is Creative Management Technology Inc.?
Creative Management Technology Inc. is a leading global provider of creative management solutions to the entertainment, advertising and media sectors, providing services and products that enable clients to better deliver their marketing messages across channels.” (www.creativemtt.com, last visited June 14, 2015). The company’s Marketing Solutions offers four services: Program Development, Production Services, Video Production and Content-Management. Its program development service is designed to provide clients with marketing strategies and content creation that will reflect the brand and appeal to audiences in a way that builds “attention, preference and awareness” for their products (www.creativemtt.com, last visited June 14, 2015). The company’s Production Services are “designed to connect with consumers in more ways, [to] deploy content across the most popular digital channels” and to make a marketing strategy “come alive” (www.creativemtt.com, last visited June 14, 2015). In addition, Creative Management Technology Inc. provides Video Production to help brands deliver an integrated message through both traditional and online media (www.creativemtt.com, last visited June 14, 2015). Lastly, the company’s Content-Management service “provides a one-stop shop for the creation, management and delivery of all marketing materials” (www.creativemtt.com, last visited June 14, 2015).
What is Creative Management Technology Inc.’s history?
Creative Management Technology Inc. was founded in 1998 by Charles Fifer, Bernard Attalah, David Stewart and Tony Pelham (Mr. Stewart is no longer a partner in the company) (www.creativemtt.com, last visited June 14, 2015). The company is based in Toronto and has over 200 employees (www.creativemtt.com, last visited June 14, 2015). In addition, the company has offices in Chicago and Los Angeles along with a location in London (www.creativemtt.com, last visited June 14, 2015). What are Creative Management Technology Inc.’s key competitors?
How did it come to be in the business of management technology and what are its core offerings/services?
The company was founded in 1994 by Alan Zilkha, Steve Low and Jeff Greenberg by “reframing” the marketing agencies and creative shops that were struggling to compete with the disruptive power of the internet. Creative technology has been active in the industry since 1994, building a global network of creative management companies that offer clients solutions for marketing campaigns (www.creativemtt.com, last visited June 14, 2015). The company was first established as a marketing and public relations consultancy, but grew to become a full-service media organization that helped clients define their goals and develop strategies to meet them (Zilkha, Low and Greenberg, 2013). The company expanded into various media areas where it has expanded into new business areas and markets (Zilkha, Low and Greenberg, 2013). The work of the company is to help clients develop products. The client base has grown to include many industries, including entertainment, healthcare, retail and sports. Creative technology services not only helps to develop campaigns but also build the strategy of their campaigns by identifying a target market that is “generally an ideal customer.” This allows managers to formulate their marketing strategies. Creative technology not only establishes new strategies, but also help to build these strategies into a “deliverable plan for implementation” (Zilkha, Low and Greenberg, 2013).
Who are some of the company’s biggest clients and case studies of successful implementations of its technology solutions/services across different industries/sectors around the globe
The company’s clients include: MTV, Subway, AT&T, Sony Pictures Entertainment (SPE), Disney and ESPN Miami. It has also been chosen by the United Nations Development Programme (UNDP) to help Africa land its first major “momentum-capital” campaign that promotes progress through the arts and technology (Zilkha, Low and Greenberg, 2013). In 2012, the company launched a new initiative called “Connect,” an initiative aimed at helping to connect people with the power of technology, including engineers and technologists, with politicians and celebrities to promote change (Zilkha, Low and Greenberg, 2013).
The company’s clients include: MTV, Subway, AT&T, Sony Pictures Entertainment (SPE), Disney and ESPN Miami. It has also been chosen by the United Nations Development Programme (UNDP) to help Africa land its first major “momentum-capital” campaign that promotes progress through the arts and technology (Zilkha, Low and Greenberg, 2013). In 2012, the company launched a new initiative called “Connect,” an initiative aimed at helping to connect people with the power of technology, including engineers and technologists, with politicians and celebrities to promote change (Zilkha, Low and Greenberg, 2013).
What makes Creative Management Technology Inc.’s solutions and services stand out from those of its competitors
Creative Technology offers creative management solutions to clients across different industries, sectors and media. The company recognizes that while consumers are always looking for new and exciting solutions, they don’t want to be sold a product that doesn’t meet their needs or that they don’t really need. Creative Management Technology uses its proprietary “Internet of Things” (IoT) technology platform to build a bridge between the consumer and their needs so it can deliver tailored solutions (Zilkha, Low and Greenberg, 2013). The company has received recognition for the value of their services, receiving The Entrepreneurial Spirit Award from the Silicon Valley Business Journal in 2000 and The Innovative Use of Technology and Innovation Award from Advertising Age in 2005. The company has also been recognized for its ability to market the benefits of their service and product to consumers.
One of Creative Management Technology’s core services is Demand Optimization (DO). Demand Optimization is a brand strategy which creates a “virtual customer” ranging anywhere from individual consumers to groups of consumers within a specific demographics. The company uses the data collected from these virtual customers to develop strategies and plans which will help drive sales or change customer behavior (Zilkha, Low and Greenberg, 2013). This strategy helps the company focus on a specific type of customer or demographic, and the company uses this information to develop products and services that meet their needs.
The future for Creative Management Technology Inc.: where is it headed, what new products or services might we see in the coming years, etc.?
The company has announced plans to expand its SME (small- and medium-sized companies) business, adding the talents of creative professionals to its offerings. The company will also offer its technology to help clients in other parts of the world as they try to meet their unique unique needs and desires through the power of technology (Zilkha, Low and Greenberg, 2013). The company is also planning to make its platform easier to use and build new ways of working. The company has also expressed interest in “working with partners in other parts of the world, helping them to integrate technology into their business processes” (Zilkha, Low and Greenberg, 2013).
Creative Management Technology Inc has released a new software product, called CMT Onboard. The new software is meant to make it easier to manage employees on different projects and to identify the ones that should be given special attention. The product is also said to offer companies better ways of using company data (Zilkha, Low and Greenberg, 2013).
The company started as a cooperative in 1990, but was formally incorporated in 1992 under the name Creative Management Systems Inc. as a limited liability company. More than ten years later, the company changed its name to Creative Management Technology Inc. (Zilkha, Low and Greenberg, 2013).
The company was founded by a small group of Toronto-based technical professionals with backgrounds in business management, web and product development, computer science and creative design (Zilkha, Low and Greenberg, 2013). The company is privately owned.
