What is business-to-business (B2B) ecommerce
The largest form of ecommerce is B2B ecommerce, which is the exchange of goods and services between companies. B2B transactions seldom involve consumers and thus are not what most people think of when they think about “e-commerce.” Consumers are the end users, and businesses are the end-users. What gives B2B transactions their unique character is that they involve two very different kinds of businesses at opposite ends of the supply chain.
At one end of the supply chain sits a manufacturer or service provider. At the other end sits an unspecified number of firms that will become customers. In fact in B2B ecommerce, there may be multiple customer firms at the customer end. These customer firms are only known to the business/manufacturer at one end by their requirements or needs.
How does it work
The biggest challenge in B2B ecommerce is managing all of the business information involved in doing business with another company. All of the details about a particular transaction must be communicated, managed and tracked. Without this information, it would be impossible to do business.
In order to keep track of their business information, B2B ecommerce relies on the use of databases. These databases contain all necessary information about customers and orders. The information is verified and maintained by a combination of manual and automated means, such as:
The databases are usually controlled by a company’s Business Intelligence department or B2B ecommerce vendor. They are responsible for standardizing the way that a company does business so that all business partners can use the same database infrastructure.
In order for two companies to exchange products and business information, a number of issues need to be addressed. The most important considerations are:
The benefits of B2B ecommerce
With all of the advantages of B2B ecommerce, it is no wonder that it is the fastest growing sector of ecommerce. As long as you are confident of your ecommerce marketing plan, then your business will definitely benefit from this type of shopping.
Take a look at the benefits that it has to offer!
Chapter 2: Where To Begin
Now that you’ve read up on what constitutes a blog post, let’s create one! Here is the template for creating an informative and factual blog post:
Hi, my name is ___________. I’m a ___________ student at ___________ University. Topic: ______________
The post should be informational and factual. It is helpful to create an outline before writing the post. All posts should have an introduction, several paragraphs of body text, and a conclusion (a summary). Here is an example of such a format:
In this section, give a brief explanation of what will be discussed in the blog post. Explain why this topic is important, or note an upcoming event or activity related to the topic. You can also ask stimulating questions that are sure to be discussed in the body of the blog post.