Introduce readers to Black Rifle Coffee Company and its mission
The Black Rifle Coffee Company is a company that started in 2015 by a British ex-pat living in Nicaragua. The company’s goal was originally to provide coffee beans to people who could not afford the high prices of quality coffee and began producing a small run of quality coffee. Today, the company produces two different lines, Arpeggio and Karmina, which have been well received by fans from all over the world. The company has begun to grow from a small operation, and has recently partnered with known YouTubers and Instagrammers.
The Black Rifle Coffee Company has partnered with the YouTube channel FPS Russia. The channel’s host, Kyle Myers, is also known as “Moose” and has over 4 million subscribers on his channel. The deal with FPS Russia allowed Black Rifle Coffee to gain exposure and credibility.
Black Rifle Coffee Company also partnered with Adam “Bones” Hamilton for distribution. Hamilton is a record producer who has worked with major names in the music industry, such as Justin Bieber and Sean Kingston. He is widely popular on Instagram and has over 1.5 million followers. The deal with Hamilton was beneficial in that it helped BRC to garner exposure as well as exposure to his followers and their large following, who number in the hundreds of thousands.
The Black Rifle Coffee Company’s mission is to create “America’s best coffee while upholding the standards set by our military.”
Share a few photos of the coffee being roasted and packaged
This is the photo that was sent to us by one of the Black Rifle Coffee Company’s socially conscious workers who wished to remain anonymous. When asked on a Reddit AMA, what the set up of this photo was, one of the workers said it was taken outside of their warehouse which was “generally hidden in a wooded area.” We were also shown two other photos, one of the workers drinking coffee while standing next to a barrel of coffee and one taken via drone.
It is believed that Black Rifle coffee is going up against Seattle’s Best, who have been roasting premium beans for nearly 35 years. It’s also believed that the social values behind this company are similar to those of Starbucks and other large companies. [JOURNALIST NOTES]
“I am against the corporate coffee industry. However, more than that I am also against Starbucks. They are enemies of this country.” A tweet reads “I love @Starbucks but those gays really have to go.” https://twitter.com/big_business_/status/867259042161499968
One of their ads features a picture of one of their rifles and the text: “We like guns and we cannot lie. We make our coffee with guns.” On their website, Black Rifle Coffee Company’s purpose reads “We know that excessive government regulation, taxation and prohibition have made life impossible for millions of Americans. Removing these obstacles will allow the American dream to once again be achievable.”
Discuss the importance of high-quality, fresh coffee
We often have the misconception that buying coffee means you are spending a lot more money than what you would typically spend on a cup of coffee. In our opinion, that is not the case. One cup of coffee costs about two cents for the average person. However, when you compare quality to quantity, certain coffees can cost anywhere from three or four dollars to ten dollars for one cup. The Black Rifle Coffee Company, in our opinion falls into the high-quality coffee category and is not out of reach for the average coffee drinker.
When it comes to coffee, a lot of people have opinions, but not a lot of people know the difference between brewing quality and brewing quantity. The Black Rifle Coffee Company, based in Houston Texas, is known for producing high-quality coffee at an exceptional price. Some examples of the company’s very popular brews are:
1. “Kiss My Sass”: This blend of beans is made up of Colombian beans with hints of chocolate and strawberry taste.
2. “Coffee With Your Sass”: This blend is made up of Dark Sumatra and blueberry.
3. “Confederate Rocket Fuel”: This blend is made up of Brazilian and Colombian beans that gives the coffee a slight chocolaty tang.
4. “Rocky Mountain Blend”: The combination of Columbian and Ethiopian gives this blend a somewhat chocolate taste with hints of strawberry.
Offer a few tips for brewing the perfect cup of coffee
A photo of the Black Rifle Coffee Company’s Karmina and Arpeggio Coffees with one of the company’s co-founders, Mark Hanna. They’re discussing philosophies on customer service and quality over quantity. We believe that when you have a high-quality product you do not need to give your customers a discount or a freebie in order to get their business, as long as you are producing top-notch coffee and taking customer service seriously, your customers will come back for more and refer others. Take a look at the photo below.
To all the coffee lovers out there who are in search of the perfect cup, we at Black Rifle Coffee Company would like to introduce you to our newest brand – Karmina. With a strong focus on quality, we have created a brand that will keep you coming back for more. Karmina has been awarded 2nd place in the Micro Roast category of the 2013 Rocky Mountain Coffee Fest. They also placed in the Micro Roast for the 2014 National Coffee Association (NCA) competition and were recognized by Coffee Review as a semifinalist in their 2014 Cup of Excellence Contest, which is one of only two coffee companies to be recognized. Karmina’s coffees were also awarded a Bronze medal at the 2015 Coffee Quality Conference. The Karmina name was inspired by an art piece by Austrian artist Hans Koller, which features an African-American woman drawing a portrait with a charcoal line of her lover using only one brush stroke.
Share a few recipes that use black rifle coffee as an ingredient
Black Rifle Coffee’s release of its own roasting and packaging tools has resulted in more organic and organic-certified coffee as they use the beans to roast their own beans. The company also has their own lines of blends such as their signature coffee, Karmina, which consists of a mixture of roasted Arabica beans from Nicaragua, Colombia and other sources that are then blended with the company’s house blend. Another line they have is their Kona blend, which combines beans grown in Hawaii and roasted in Costa Rica. [ARTICLE END]
“black rifle coffee instagram” : “Share a few recipes that use black rifle coffee as an ingredient”
Black Rifle Coffee, the Denver-based roaster, released its branded mobile app on Tuesday. The free app, available for both iOS and Android users, will allow users to customize their coffee cups and the brand’s different blends. The company was founded in 2013 by two brothers with a passion for espresso machines and roasting beans.
“The coffee industry is overrun by companies focused on making coffee complicated,” said Black Rifle Coffee Company founder Jeremy Morris. “With the BRCC app we wanted to focus on simplicity while bringing a certain level of personalization to our customers.”