Introduce the program and what it offers
The ad should discuss the program, its benefits, and why it is a good fit for you. You should also provide a brief overview of the program, what it entails and whether or not it is a good fit for you.
**The program should be featured in your ad. If you are using a picture for the ad, make sure to include the logo in your copy as well**
Your copy should hook the reader and invite them to learn more about the program in your body copy. It should also give them a brief overview of what the program entails, why it is a good fit for you, and if you require any other information from them to join.
As well as really hooking your readers and inviting them to learn more, you should also ensure that the copy is clear. A simple read may be all you need for potential students but if you want to attract qualified students then make sure that everything is as clear as possible.
Please remember too, that a reader expects to see a few benefits in your copy. If you want them to learn more about your program, you should give them plenty of reasons why they need to read further.
***Once the reader has reached the bottom of your ad and they see advertising or promos then construct a new body copy and hook again***
