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What is Techlead Twitter and how can it help you grow your business
Techlead Twitter is a service that provides a curated list of all the top Twitter profiles, groups and communities that are actively engaged with working professionals in the IT industry. It’s also a place where you can find out about trending tech news and articles. As we know, Twitter is a great channel to grow your business’ visibility and there are very many ways one can do it. One of the ways is through the use of Twitter lists which has been highly popular among techies. Working professionals do use this platform to build their visibility, share valuable insights and have some fun time in the process. It’s very simple. You just have to subscribe to the groups where you’d like your business added to, approve that they are relevant to you and then tweet or retweet their content.
Right now, you can use Techlead Twitter by following the steps as given below:
Windows PC or Mac: Log in and follow us on Twitter @techleadnow [link will go live on June 1st] Follow our Twitter page @TechleadNow [link currently does not redirect] Visit https://www.techleadnow.com/ [This will take you to the Techlead Twitter home page] Follow the “Featured List” section [link currently does not redirect]
Android or iOS: Log in and follow us on Twitter @techleadnow [link will go live on June 1st] Follow our Twitter page @TechleadNow [link currently does not redirect] Visit https://www.techleadnow.com/ [This will take you to the Techlead Twitter home page] Follow the “Featured List” section [link currently does not redirect]

How to create a Twitter account for your business
The first step is first to come up with a business name and domain name. Afterwards, you can go ahead and sign up for any of the three Twitter accounts depending on your choice. If you’re planning to use your organization’s Twitter account, then you need to proceed with the following steps. For example, if your organization’s Twitter handle is @MyCompanyName, then you would have to go to the following Link: goo.gl/cRZgY and type in your organization’s name/domain name in the proper form. Understand that a Twitter account can only be created if it meets the standards in terms of URL and characters for each word.
=== SELECTING A TWITTER ACCOUNT [from business owner perspective] ===
You can choose to create one of the Twitter accounts that reveal more of your business focusing on a particular aspect such as product launch, customer relations, and customer feedbacks. Another term for this kind of Twitter account is a company account. If you are someone who wants to actively engage with your followers, then a company account is the best choice for you. On the other hand, you can choose to create one of the Twitter accounts that keep everything secret and don’t allow any follower to see your personal life and projects. This kind of Twitter account is called a personal account and it suits those who wants to limit their followers on certain aspects. They want to be fully private and only share what they want.
=== CREATING YOUR TWITTER ACCOUNT ===

The basics of tweeting – what to include, when to tweet, and how often to post
When it comes to tweeting, you need to know that there are some tools that can help you when it comes to staying up-to-date. For example, if you use Twitter as part of your work, then there are times when you will want it on your desktop or mobile app for quick access. The most important thing is that your followers should be able to easily find your business’ twitter handle and you will want to include some information in your profile. You need to ensure that it’s clear as to what your business is all about, what you do and how you can help them. As much as possible, don’t forget to be pleasant in your tweets because there are many important metrics that show how well you are doing as a business. You have to know that there are many data analytics tools you can use, so it will be easier for you to improve as a business or brand.
One thing that’s really important for everyone who wants to get the most out of their twitter account is to use hashtags. It’s the easiest way for you to get your tweets noticed by other users on the platform. When you type in a hashtag, it allows anyone using the search engine to find your tweeting content. You have to know that you can use both text and images with hashtags, so it will be easy for you to include a picture. It’s important that you don’t overuse hashtags because it can look spammy.

Tips for using Twitter to reach new customers and grow your business
There are different ways you can utilize Twitter to generate more leads, so let’s take a look at some of them. The first way is through the use of hashtags. Hashtags are very important on Twitter as it will help your tweet be seen by more people. By properly using hashtags, you can gain new followers. Another way to get the most out of Twitter is to follow key people in your industry – like leaders, innovators and potential clients – on this social media platform. The last thing to do is to follow a large number of people. This will help you get new followers (and have them do the same) and gain credibility.
It’s important to keep in mind when creating or thinking of posting a tweet that you always want to keep it short and sweet. The best tweets are those that are limited to 100 characters or less, so keep your tweets short! You can use Twitter as a conversation platform, which is an effective way of growing relationships and generating leads. The best way to do this is by asking questions. Example: “What are some tools you use to manage your social media accounts?”

Examples of businesses that are using Twitter effectively to reach their target audience
Dear Skin is a Twitter account for a skin care product company. It’s one of the first businesses that uses Twitter as a marketing tool and it’s very successful in doing so. What you can do is to follow them on Twitter and get some tips from their smart practices. You can see here how they are actively engaging with their followers. They have also created a list for every day of the year. You can follow all of them here: goo.gl/tbMzY
“Tech Lead is an online magazine that has been employing Twitter to publish their contents. If you are interested in following tech news and updates, you can follow Tech Lead here: twitter.com/techlead”
“Lancôme (is a French luxury cosmetics and skincare company) is using Twitter as one of its marketing strategy. Here you can see how they have partnered with celebrities such as Taylor Swift, Eva Longoria and Jennifer Lopez to create buzz for their products by tweeting about them. You can see their tweets here”
“Adina & Miriam is a company that makes clothing and accessories for children. Their Twitter account is very active in creating buzz about their fashion line. You can follow it here: twitter.com/AdinaMiriam”
