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Increased brand awareness
By including a visual of the product, your lightbox ad will increase your brand awareness. Having a good quality photo of the product that customers haven’t seen before give them more incentive to buy it. This is especially helpful to companies like fashion brands, jewelry brands, and other products that benefit from evoking more interest in the item. If you want to increase brand awareness, you should start creating lightbox ads.
Additionally, as mentioned in another knowledge base article about lightbox ads , customers who interact with your ad also have an increased likelihood of being buyers. These customers have already indicated that they are interested in your product, which is why it is important to have an attractive photo of the product. By including a photo of the product that customers haven’t seen before and is new and exciting, these individuals are more likely to convert and buy the product.
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Title:Increased brand awareness
ARTICLE END:27:03:2019
Article background information [to use as knowledge, not to be copied verbatim]:”which is a benefit of using a lightbox ad?” : “It increases website traffic and leads.”
Improved click-through rates
A study showed that a lightbox ad gets a click-through rate of 76.44% while other forms of advertising get an average click-through rate of 6.12%. The study was conducted by Oneupweb and the results show that lightbox ads are more effective in terms of increasing brand awareness.
In another experiment, Oneupweb used two different types of ads (lightbox ad and normal ad) and sent them to a list of the same people. The result showed that the click-through rate for a lightbox ad was at 66% while for normal text-based ads was just 4%. The conclusion was based on the fact that many people are not interested in reading long ads. Studies also suggest that people mostly scan text-based ads instead of reading them.
Greater customer engagement
Lightbox ads also allow visitors to interact with the product, which pays off in the long run. During the click-through process, a visitor is able to experience what it would really be like if they bought that product. In this way, the visitor is more likely to purchase that product since they have interacted with it in a virtual sense.
A lightbox ad is a creative tool that allows advertisers to display multiple images in one ad space. This type of advertising is an effective way to highlight products as they showcase more than just one image. Using lightbox ads is also beneficial to the advertising customer because they are more interactive and user-friendly. Lightbox ads also allow visitors to interact with the product, which pays off in the long run. During the click-through process, a visitor is able to experience what it would really be like if they bought that product. In this way, the visitor is more likely to purchase that product since they have interacted with it in a virtual sense.
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More website visitors
In addition to increased click-through rates and brand awareness, lightbox ads also increase website traffic. The number of visits to your website will increase as a result of the ad. Again, these visitors are more likely to become customers since the main point of an ad is to get people interested enough in a product that they buy it. This is a huge benefit to companies with online stores. You might be asking yourself how you can get more visitors and why it is important. Understanding this element of advertising will help you understand the power of lightbox ads
Title:More website visitors
You may want to read: Lightbox Advertisements are a Smart Choice
The “more website visits” is a benefit of using ad, useful in choosing light box, advertising online shop by increasing the number of visitor and customers. This add link to the advertisers, who have no right that he began a marketing campaign.
Title:More website visitors
You may want to read: Lightbox Advertisements are a Smart Choice
The “more website visits” is a benefit of using ad, useful in choosing light box, advertising online shop by increasing the number of visitor and customers. This add link to the advertisers, who have no right that he began a marketing campaign.
Title:More website visits
Higher conversion rates
Lightbox ads also have higher conversion rates, which is a benefit that can’t be ignored. Conversion rates are much higher because they allow customers to interact with products they haven’t seen before. Customers are more likely to buy products they have interacted with in some way. This can be a huge benefit to companies like clothing, makeup, or fashion brands.
Lightbox ads are almost like pop-ups when they appear on a page. They use less bandwidth than a standard ad, since they appear only once. Lightboxes also have very low click rates so they do not take up as much space on a page or website.
