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Online Gambling Lawyer
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Volume: 17 Issue: 1
(January 2018)

loot boxes legal implications loot boxes increasingly common feature free premium games past few years bringing big business games studios

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Loot boxes: legal implications

Loot boxes have become an increasingly common feature of both free and premium games in the past few years, bringing in big business for games studios. However, with the recent downward spiral in public perception and increased regulatory attention, loot boxes have become a point of contention for the games industry. Isabel Davies, Legal & Business Analyst at Purewal & Partners, analyses the legal implications of loot boxes, including from a gambling and consumer law perspective, and questions whether gambling regulation is the best way forward.

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