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Data Protection Leader
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Volume: 15 Issue: 1
(January 2018)

Keywords:
eu data reform gdpr direct marketing opt-in/out consent

Authors:
dr carlo piltz

Organisations:
reusch rechtsanwaltsgesellschaft mbh

Jurisdictions:
eu

EU: The right to erasure, the right to object and marketing: finding the balance

Under the General Data Protection Regulation (Regulation (EU) 2016/679) (‘GDPR’), data subjects are granted a right to erasure and a right to object under Articles 21 and 17 respectively. Dr Carlo Piltz, Attorney-at-Law at Reusch Rechtsanwaltsgesellschaft, discusses the correlation between the two provisions with a particular reference to processing for marketing purposes and whether it should be considered lawful to retain such personal data for blacklisting.

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